As visibility is vital for any new business to be a success, this week on the Htet Tayza blog I reveal five tips for securing PR for your start up.
Start Ups Need to Generate Interest to Survive
Starting a new business, especially on a limited budget, is no mean feat. You have to develop your product, secure investment, perfect your business model etc. However, I would argue that one of the most important tasks is generating interest.
Basically, the more interest there is in your venture, the more likely it is to develop significant profit margins. That is why when you are starting a new business, you need to generate PR opportunities. However, considering the fact that you are an unknown, doing so is often easier said than done.
Use These Five Tips to Draw PR to Your Start-Up
Yet it isn’t impossible. The clued up entrepreneur can draw PR to even the greenest of start-ups. To help you do so, why not try one the following tips to secure PR for your start-up…
- Find the Right Journalist: Don’t waste time appealing to every journalist under the sun. If you are at the head of a finance company, for example, and you appeal to a lifestyle journalist, you might as well have not bothered; you have nothing to interest them. That is why you need to find a journalist who specialises in your area, to secure PR for your start up.
- Treat Journalists Like Human Beings: No one likes to be sold to; journalists are no exception. By treating them as people rather than PR machines, you show that you deserve PR, and appeal to their better nature. Through doing so, they will be far more inclined to bring PR to your business. Never underestimate the value of good will.
- Find a Story: No journalist is going got think it’s a good idea to just write about your business; there’s no hook to get people interested. Therefore, you need a reason for them to write about you. For example, you could secure PR for your business by pitching a piece about a charity event in which you are involved.
- Discover the Human Interest Angle: No journalist wants to write a dry, fact-filled piece. They want colour to appeal to their readers, and nothing says colour like a human interest angle. Find a way your business has already effected a real person, and you’ll be far more likely to attract PR opportunities to your start up.
- Offer a Fresh Perspective: Whatever you do, you need to ensure that you offer the press a fresh perspective to secure PR for your start up. Basically, in today’s start up culture, they’ve seen it all before, so they’re looking for something different.
Devote Yourself to the Task
Essentially, drawing PR to your start up requires you to put the effort in. Phone in your attempts, and journalists will simply pass you by. However, should you really devote yourself to the task, you can attract PR which will generate interest in your company; ultimately translating into boosted profit margins.