How to Build a Customer Profile

No business can survive without a customer base to provide it with revenue, which is why this week on the Htet Tayza blog I’ve decided to explain how to build a customer profile.

Why do you need to profile your ideal customer?

You can have the wildest, most innovative idea in the world. If you don’t have a customer who’s willing to buy your product you don’t have a business capable of succeeding in the modern market place.

Therefore the first thing you need to do when constructing a new venture is build a profile of the customer that business is designed to cater to. Build a profile of your ideal customer and not only can you determine whether there are enough customers to make your company viable but how to market to said ideal customer to draw their funds to your venture.

Step-by-step guide to building a customer profile

As such you’ll need to know how to build a profile of your ideal customer to ensure you foster the construction of a successful company. Follow this step-by-step guide to build a customer profile for your business…

  • Figure out who your customer is: The first step to building a customer profile is to determine who that customer is. There are several criteria you can use to determine who your ideal customer is; demographics i.e. age, gender, psychographics i.e. preferences, personality type and behaviour I.e. hobbies, likes and dislikes. This will tell you whether your ideal customer exists and if they do, whether they exist in such numbers as to make your business viable.


  • Find out where the customer is: Now you know who your ideal customer is, you need to know whether you can reach them. You need to find out where your customer is. To do this conduct research to determine; where they live, where they spend their time and where they receive their information i.e. online.


  • Determine how the customer spends their money: Now you know you can reach your target consumer, you need to figure out whether they’ll buy your product. To do this conduct research to determine how your ideal customer spends their money. Ask what they buy, why they buy it, where do they find the items they spend their money on etc. Determine their purchasing patterns and you’ll see whether the person your product is geared towards will actually buy it.

What will this process do for your business?

Complete this process and you will determine whether your product is capable of generating a consumer base large enough to supply your business with the revenue it needs to thrive. If it does, you can use the information you have gathered on your ideal customer to draw their interest to your venture and ensure it becomes a success.

Htet Tayza, Escape Gastro Bar

Five Tips for Travelling around the World


Preparing for the adventure of a lifetime? If so read on, as this week on the Htet Tayza blog I reveal five tips for travelling around the world.

There’s nothing like a trip around the world

There’s nothing like travel. It opens you up to new experiences and broadens your horizons. No journey is more likely to do so than a trip around the world.

Set off for a trip around the world and you’ll return home a completely different person. You’ll see so many different places, experience so many different cultures and meet so many different people. Those experiences will not only provide you with memories destined to last a lifetime but insight that’ll help guide you on your way once you return home and turn your attention to crafting a successful career.

Five tips to help you plan a trip around the world

Yet trekking across the breadth of the globe is a cumbersome endeavour. You need to plan your adventure. Use the following five tips to prepare yourself for the trip of a lifetime…

  • Do plenty of research: There’s so many places to see and so little time. Research your chosen destinations before you leave so by the time you get there you’re armed with every piece of information you need to appreciate your experience.


  • Save every penny you can: Travelling costs. Don’t depend on your ability to secure a temp job on a farm out in the Andes for revenue. Start saving the minute you decide to head off around the world to ensure you have the funds you need to support every step of your trip.


  • Book flights early: Have you ever tried to catch a flight last minute? It’s time consuming, expensive and irritating. Book your flights early and you ensure smooth, (mostly) stress-free travel throughout the length of your trip.


  • Connect with people online: You’re heading off to foreign countries on your own. How are you supposed to appreciate your experience if you don’t have anyone to appreciate it with? Connect with people from the countries you’re travelling to online via social media sites such as Facebook before you set off so have someone to meet you when you arrive at your destination.


  • Create an account on Skype: We all get homesick. Don’t let a desire for familiar surroundings ruin your trip of a lifetime. Set up a Skype account before you leave so you can connect with your loved ones back home whenever the desire for familiar surroundings strikes your heart.

Plan your trip

Basically, don’t just decide to travel the world one day and set off the next. Plan your trip before you set off so you have everything you need to appreciate the experiences you’re destined to encounter on this journey of a lifetime.

Read my full story on the About Htet Tayza page.

Five Tips to Edge Out the Competition

As the head of a company you have to stay vigilant every second of your working day to ensure your business remains profitable. That’s why this week on the Htet Tayza blog I reveal five tips to edge out the competition.

Don’t Let a Competitor Get the Best of You

There’s a reason so many entrepreneurs find it hard to build a profitable business. The minute they start out on the road to success they find themselves confronted with competitors looking to take their slice of your market share at every turn.

Competition is a natural part of business. Let them and a competitor will steal valuable revenue from you bottom line and deprive your venture of the capital it needs to stay afloat. Strive to hit back when confronted with a daunting competitor and you can ensure your company remains in the black.

Five Tricks You Can Use to Get the Better of Your Competition

There are so many ways you can hit back when you find yourself faced with a daunting competitor. Try these five tricks to get the better of your competition…

  • Conduct Research: Knowledge is power. When a new competitor strolls onto your home turf oust them by looking into the way they do business. What do they do well? What do they do badly? Use this knowledge to strengthen the operations of your own company.


  • Provide a Better Service: One sure fire way to ensure a competitor doesn’t capture your share of your target consumer base is to provide a better service. Consumers appreciate value for money and effective customer service.


  • Cultivate Good Reviews: Following on from the last point, another trick you can use to edge out your competition is to make it as easy as possible for consumers to leave good customer reviews for your business. Data from Search Engine Land shows that 88% of people trust online reviews as much as personal recommendations, so if you cultivate more good reviews than your competitor, consumers are more likely to bring their revenue your way.


  • Create a Promotion: Customers love a bargain. Why else do you think every supermarket on the planet trots out the buy one get one free offers every time they need a bottom line boost? Create a promotion, market it effectively online and you’re sure to persuade your consumer base that you’re the company they want to spend their money with.


  • Look after Your Staff: Every business needs to value its employees. Treat your employees badly and you can bet it won’t be too long before they flock to your competitor the minute a vacancy opens up. Look after your staff and show them how much you appreciate their contributions to your company if you want to ensure they stick around to use their expertise to help you see off the competition.

Up Your Game

In other words you need to up your game as a business if you hope to edge out your competition and ensure you continue to attract enough revenue to keep your firm in the black. Don’t give up the fight to craft a career as a successful entrepreneur just because a competitor has decided to come along and try and steal your share of your target consumer base.

Find out more information by visiting Htet Tayza About page.


Five Tips for Travelling to Cuba

If you’re looking to make a trip to one of the world’s most exotic locations stay here. This week on the Htet Tayza blog I reveal five tips for travelling to Cuba.

There’s No Place like Cuba

I genuinely believe that everybody should travel at some point in their lives. Travel opens you up to new cultures, societies, traditions and experiences. It broadens the mind and teaches you more about the world around you. Knowledge is the best friend of the entrepreneur looking to make their mark on the world.

As such I would definitely recommend that at some point in your life you take the chance to visit Cuba. A fascinating country with a seductive culture, idyllic landscape, compelling history and a unique political makeup, there’s no place like Cuba. Visit this island-nation and you’ll leave looking and feeling like a whole new person.

Five Things You Need to Know Before You Book a Ticket to Havana

Yet the country’s penchant for isolation means that there’s a few things you need to know before you book a ticket to Havana. Here are five tips for travelling to Cuba…

  • Get a Visa: Due to its political realities, it’s strongly advised that you secure a Cuban Visa before you travel to the island-nation. Although some airlines offer a visa service when checking in, I’d suggest you go straight to your country’s Cuban Embassy.


  • Change Your Money in Cuba: Cuba has two currencies. Pesos for the locals and Cuban Convertible Pesos (CUCs) for tourists. Tourists often find it impossible to find places on the island they can pay in Pesos, so you need to convert your money to CUCs to ensure you have enough for your stay. The best place to do so is at a Cuban Bureau de Change.


  • Take a Viazul Bus: If you want to see the island in all its glory the best way to do so is to travel by bus. That’s why I’d suggest you take an air conditioned Viazulto travel around Cuba. Run almost exclusively for tourists, these busses go to and from a large number of destinations up and down the island.


  • Don’t Drink the Water: Tourists are advised that they shouldn’t drink Cuban tap water under any circumstances. Yet the country has few supermarkets and almost no corner shops, so make sure you buy bottled water from your hostel or hotel before setting out to explore the island.


  • Set Some Money Aside: You need to pay an “exit tax” before you leave Cuba. That’s why you need to set aside 25 CUCs. Use it to pay the tax at the Bureau de Change when you get to the airport. You’ll receive a stamp to show you’ve paid the exit tax.

Unique Latin Experience

It may seem like a lot of hassle, but jumping through hoops is worth it when you realise what’s waiting for you when touch down on the Caribbean’s largest island. A nation left largely untouched by the modern era, Cuba is a unique Latin experience that’ll change the way you see the world forever.

Read more on the About Htet Tayza page.

Hospitality Workers Want to Feel Valued

A new survey has revealed that workers in the hospitality sector want to feel valued in their job. This week on the Htet Tayza blog I reveal how easy it is to give your employees what they want.

The Nuts and Bolts of the Global Hospitality Sector

The staff that sit behind its desks, serve its customers and carry out its administration are the nuts and bolts of the global hospitality sector. Without them it would fall apart.

Therefore employers working in this industry need to make sure they hire and retain the best of the best if they wish to expand their operations and protect their profit margins. As such, anyone working in the hospitality sector may be interested to know what its employees believe is the best way to motivate their ranks.

One Third of Hospitality Employees Believe it’s Important to Feel Valued

According to Big Hospitality, Argos for Business recently carried out a survey of 2,000 workers in the UK to determine what motivates an employee.

Its results were illuminating. Two thirds of those workers in the UK hospitality sector who were questioned suggested that feeling passionate about the job you do is the most important motivation for a hard working employee. Yet a third suggested feeling valued is the most important motivation for an employee.

How Can You Make Your Employees Feel Valued?

You can’t do anything to spark passion inside an employee. They either have it or they don’t. However, you can make an employee feel valued.

Argos for Business managing director Danny Clenaghan noted that “motivating staff and showing appreciation for their hard work year-round needn’t cost the earth” and he’s absolutely right. Showing your staff that you value their contributions is as easy as thanking them for their hard work, buying a treat for the office every once in a while or congratulating your team on a job well done.

The Benefits of Making an Employee Feel Valued

In other words, showing your employees that you value their input into your business is the easiest thing in the world, yet its benefits are not to be underestimated. When you make an employee feel valued you boost their confidence, drive up their productivity and ultimately, provide them with the motivation they need to stay with your company.

Htet Tayza, Escape Gastro Bar

How Can You Achieve the Utilitarian Look for Your Hospitality Business?

Are you thinking about redesigning your hospitality venture in 2015? If so, you might want to think about going for the utilitarian look; one of the hottest hospitality design trends of 2015. This week on the Htet Tayza blog I ask; how can you achieve the utilitarian look for your hospitality business?

An Industry Characterised by Trends

Hospitality is an industry that’s characterised by trends. The smart business owner strives to keep up with the latest trends to ensure they can continue to capture a significant share of their customer base.

As such, hospitality owners should look to remodel the spaces they work in every couple of years, so they can continue to create the type of environment their customers wish to experience. If you’re considering remodelling your space in 2015, you might want to think about going for a utilitarian feel.

What is the Utilitarian Look?

2014 was the year that ‘utilitarian’ became the buzzword that rang throughout the hospitality industry with increasing clamour as its months wore on. This trend looks set to continue on into 2015.

Utilitarian design principles prioritise function over fashion. They focus on creating a practical yet welcoming space that customers can relax in, without feeling overwhelmed by an array of over-grandiose décor.

Embrace Raw and Natural Materials

So how can you capitalise on this trend whilst remodelling your business? Amy Ilic and David Pentland of Ardour Design shed some light on this matter whilst speaking recently to the UK’s Big Hospitality Magazine.

The experts noted that one of the most innovative ways to achieve the utilitarian look is to embrace a design plan that capitalises on raw and natural materials such as wood and stone. They argued that it’s human nature to feel drawn in by natural materials. They went on to suggest that for restaurants in particular, these materials create a simple yet enjoyable and functional space that facilitates a pleasant dining experience.

Capture a Significant Share of Your Consumer Base in 2015

If you want to achieve the utilitarian look for your hospitality business, you might want to think about using natural materials. They lend your space the functional yet homey feel it needs to ensure you capture a significant share of your target consumer base throughout 2015.

Htet Tayza, Escape Gastro Bar

Why Should You Use an Exercise Ball?

If you want to ensure you keep your body in shape read on. This week on the Htet Tayza blog I ask: why should you use an exercise ball?

Everyone Should Incorporate an Exercise Ball into Their Fitness Regime

Any reader of the Htet Tayza blog will know by now that I wholeheartedly believe in the ‘healthy body, healthy mind’ ethic. If you work to stay fit, you keep your mind sharp. If you want to succeed as an entrepreneur trying to make their way in the cut-throat modern world of business, you need to keep every last wit about you.

Saying this, sometimes even the most open of fitness enthusiasts shies away from using an exercise ball. People tend to see it as nothing more than a fad, destined to go the same way as the celebrity fitness video. However I would suggest that everybody should be incorporating an exercise ball into their fitness regime.

The Health Benefits of an Exercise Ball

Have you ever tried to use an exercise ball? They force you to work the muscles in your abs and your back to the max, ensuring that you strengthen your core muscles every time you use one. Meanwhile, exercise balls work the muscles in the front and back of your body, allowing you to subject your body to a more comprehensive workout.

Furthermore, they’re versatile. This allows you to use the ball in a number of ways to treat a specific ailment. By using an exercise ball one way you can deal with any flexibility issues you have, but if you use it another, you can improve your posture and relieve any sore upper back muscles.

Five Tips for Using an Exercise Ball

In other words, the versatility of exercise balls allows you to use them to cultivate physical fitness in any number of ways. Yet to do so, you need to know how to use them. Here are five tips to get you started…

  • Buy the Right Size: It’s not a case of one size fits all. Choose a ball that’s too large or too small and it can hinder your exercise regime. In other words, buy the right size.


  • Select an Open Space: It’s a ball. It’s designed to roll. You need space to roll. That’s why you need to select an open space when you decide to take out the exercise ball.


  • Choose the Right Exercise: You can use an exercise ball to do push ups, squats, ball lifts, sit ups, leg extensions and more. Get the most out of your ball by choosing the exercise which will help you target the weakest area of your physical fitness.


  • Lay down Towels: You don’t want to get fit only to damage your body by falling off of the ball. That’s why it’s a good idea to lay down towels to break your fall before you use an exercise ball.


  • Regulate Your Breathing. One cardinal rule of working out is that exercise proves more effective when you regulate your breathing. The same applies to working out with an exercise ball.

Tailor Your Fitness Regime to Your Needs

In other words, if you are looking for a fitness tool that’ll provide you with a way to tailor your fitness regime to your needs, you need to invest in an exercise ball. Doing so will put you in the best position to ensure that you have the mental acuity you need to make it in the hectic world of modern business.

Five Ways to Expand Your Mobile Marketing Platform in 2015

If you’re looking to embrace one of hospitality’s hottest trends for 2015 read on, as this week on the Htet Tayza blog I share five ways to expand your mobile marketing platform in 2015.

Mobile Marketing is Essential to Any Modern Hospitality Venture

You would have had to have been blind, dumb, deaf and stupid to have failed to notice the rising prominence of all things mobile throughout the course of 2014.

Just look at this figure. According to the 2014 Expedia Mobile Index, 76% of travellers suggested that their smartphone was very important/critical to their travel plans last year. That means that if you want to capture a larger share of your client base in 2015 than ever before, you need to ensure your mobile marketing platform expands as the year draws on.

Expand Your Mobile Marketing Platform with These Five Tips

If you’re looking to expand your mobile marketing platform as we enter 2015 you may want to try out the following five tips, which are designed to help you do just that…

  • Let Your Customers Opt In: How can your mobile marketing platform expand if no-one is directed to it? Expand the platform in 2015 by providing consumers with a way to opt in. That way, they’ll receive alerts drawing their attention to new offers, which will tempt them to check out your mobile marketing initiatives.


  • Make Sure it’s Compatible: The smartphone market is larger than ever, with an array of different models to contend with. If you want to ensure you capture as large a share of the smartphone market as possible, you need to make sure your website is compatible with every single model destined to grace the hands of your target consumer.


  • Engage in Experimentation: The more creative a marketing campaign, the more likely it is to hook a potential consumer’s interest. By getting creative and experimenting with your website in 2015, you’ll place yourself in the best position possible to expand your mobile marketing platform by the time we welcome another new year.


  • Include Contact Information: If you want a potential consumer to locate you through an organic search, you need to include your contact details on your mobile website. That way, you can be sure that customers will find your mobile marketing platform, giving it the best chance of driving up your revenue in 2015.


  • Choose the Right Keywords: Effective content marketing relies on the utilisation of the right keywords, so that customers can find it when they are performing a search that’s relevant to your venture. Mobile marketing is no different.

The Most Powerful Customer-Draw in Your Arsenal

As the age of technology advances, mobile marketing is sure to become the most powerful customer-draw you have in your arsenal over the course of 2015. Make sure you look to expand your mobile marketing platform at every turn if you want to leave 2015 with larger profit margins.

Htet Tayza, Escape Gastro Bar.

How to Motivate Yourself to Exercise

If you’re like me and you’ve let the holiday season get the better of you, you’ll want to get fit come January, which is why this week on the Htet Tayza Blog I reveal how to motivate yourself to exercise.

A Little Motivation to Take That First Step

There are very few people out there who can categorically say that they’ve never felt a sense of reluctance when taking that first step into the gym. Even at the best of times, people need to provide themselves with a little motivation.

Once you have, the adrenaline kicks in and you’re fine. It’s that first weight lift, press-up or stroke of the pool that can prove hardest. The holidays can make it even harder to motivate yourself, as the indulgence of the holiday season can lull you into allowing yourself to get out of the practise of exercising.

Five Ways to Motivate Yourself to Exercise

If you’re looking to get back into the practise of exercising in January, but you’re not sure how to fire yourself up, check out these five tips to help you motivate yourself to exercise…

  • Create a Playlist: The power of music is universal. It has the ability to inspire us. Use that inspiration and create an upbeat playlist that whenever you hear it, makes you want to break out in a sweat and move your body!


  • Weigh Yourself: It’s like aversion therapy. If you force yourself to step on the scales and see what damage the holiday season has inflicted on your body, you’ll be flocking to the gym so quickly your friends and family won’t see you for dust.


  • Craft a Fun Exercise Regime: Create an exercise regime that has you drifting off into the land of nod, and you’ll dread doing it a little more every day, to the point where you give it up just to make the boredom stop. If you look forward to exercising, you’re far more likely to want to keep doing it, which is why you need to strive to make your exercise regime fun this January.


  • Try Something New: If you’re a fitness enthusiast like me, you’ll find the field fascinating, and jump at the chance to try new exercise techniques. If you read fitness blogs and incorporate new techniques into your exercise regime, you’ll change it up. Changing it up provides a new challenge for you to tackle; the competitive nature of taking on a new challenge can often provide the best motivation.


  • Reward Yourself: None of us really grow up. An adult will often prove just as eager to carry out a task as a child if there’s something in it for them at the end. That’s why large companies give out bonuses. Promise yourself a small reward, and suddenly the task of exercising won’t seem so burdensome.

A Core Commitment

At the end of the day, you have to want to exercise and maintain a healthy lifestyle. If you don’t have that core motivation, you’ll find yourself distracted; it’s only a matter of time. Yet if you do, you can use these tips to recommit yourself to maintaining your physical and mental fitness in the long-term.

Five Time Management Tips for the Young Entrepreneur

If you’re the professional who never seems to have enough time read on, as this week on the Htet Tayza blog I reveal five time management tips for the young entrepreneur.

The Life of the Young Entrepreneur

When you’re a successful young entrepreneur working from the ground up to build a lucrative venture, your life seems to fly by. As such, it always feels as though you never have enough time to devote to giving your venture the best chance of succeeding in the modern market place.

There are so many demands on the young entrepreneur’s time, that it often seems you don’t have enough time. Yet in my experience as co-owner of Escape Gastro Bar, I’ve always found that there is enough time, as long as you manage it effectively.

Manage Your Schedule Effectively With Five Tips

Invest your efforts into time management, and you can organise your day to the point where you have all the time you need to build your venture from the ground up. Here are five time management tips any entrepreneur needs to use to manage their schedule effectively…

  • Schedule Interruptions: Unexpected tasks crop up all the time. Schedule interruptions when planning your day, so you can ensure that if you’re pulled away from what you’re doing, every task you need to perform will still get done.


  • Include Personal Time: Do you know what happens when you burn the wick at both ends? You burn out. If you don’t include personal time in your schedule, you’ll drain yourself of energy. An entrepreneur who drains themselves of energy is an entrepreneur who makes mistakes.


  • Take 30 Minutes: Before you do anything, take the first 30 minutes at your desk to plan your day. This allows you to account for any last minute tasks that just can’t be predicted whilst you are planning how to manage your time in the long-term.


  • Record Your Day: Are you as productive throughout your day as you possibly can be? No one is, however if you invest in a journal and record your day, you can look back on it, see where you’re wasting time, and cut down said wastage to make yourself more efficient in the workplace.


  • Schedule Email Time: This tip is critical. If you devote yourself to answering an email every time it comes in, you’ll never climb to the top of your mountain of work. Instead, schedule time to look at and respond to your emails, so they don’t detract from your focus.

The Dizzy Heights of Successdom

Managing time is difficult for any young entrepreneur looking to build up a venture and turn into a success. Yet you’ll never reach the dizzy heights of successdom if you don’t, which is why every young entrepreneur should strive to manage their time as effectively as possible.